Making Boom in the Bust!
When the bottom drops out of the housing or the share market, good investors don’t pack-up and run. Instead, they change their strategy to gain the best from a new market, and sometimes that means aggressive and radical changes to the way they manage their investments.
The same can be said for small businesses. When the economy is doing it tough, sometimes all it takes is a fresh look at how you are marketing yourself, and how you can benefit from the current climate. Doom and gloom? Never! It’s all in the way you approach things.
Let’s look at an example from the Great Depression.
When consumers were cutting back, clever companies expanded their marketing and enjoyed real long term success. They advertised. They sought new business. They looked at fresh ways of gaining brand recognition. And when consumer spending increased again after the Depression, customer loyalty remained.
These days, petrol prices are high. Food prices are going up too. Housing affordability is low, but the markets still exist. The customers are still there. It’s all about being smart in the way you market your business, service or product… and there is always a way!
Did you know online sales are actually increasing?
Did you know Australian products are the talk of the town in China?
There is always a silver lining.
You just need to know how to look for it.
Know your market.
Advertise with confidence.
Develop brand recognition.